She is a creative, confident and highly motivated faculty with 15 years of teaching experience in teaching and research. She has qualified her NET exam in June 2011. Her Specialization is Marketing and Systems. Her major areas of academic interest include Blue Ocean Strategy, Green Marketing, General Psychology, Mythology, Digital Marketing and Consumer Behavior. She is presently pursuing her doctorate in Green Marketing. She has participated in several national and international conferences and presented papers. She has been one of the reviewers for the book titled Information Technology for Management published by McGraw Hill Co.