He did his under graduation at PSG College of Arts and Science, Coimbatore. He did his first Post-Graduation in Statistics at PSG College of Arts and science. He also did his second Post Graduation in Business Administration at Periyar University, Salem. He also did his Master of Philosophy in Statistics at Bharathidasan University. Presently he is pursuing his PhD in Managem ment from Bharathiar University, Coimbatore. His research interest is in Market Research. He has around 13 years of teaching experience. In his teaching career he has handled courses in Statistics for Management, Operations Research and Research Methodology. He has also published papers in various conference proceedings and journals. He has also served as Chairperson and Rapporteur in national and international conferences. He has also served as resource person for MDPs and Guest faculty.